A mailing list is the engine of your online activity. The old adage “money is in the list” can not be true – if you have a targeted list of prospects to contact each time you have a new product, you’ll be able to put much effort in marketing your current list of targeted prospects.
In fact, you can create a targeted list of prospects who are interested in your products by offering a relevant download on your website. For example, let’s take a look at a very good example – apple.com. When you download the free version of iTunes and Quicktime software from their site, they will ask you to complete an option name and e-mail so they can send you offers on songs that you can purchase via – guess where – iTunes !
In fact, you do not need to offer such a “heavyweight” download as a full-function software like iTunes. You can attract prospects both with gifts of quality as a simple, one screen, and so on. The important thing is that your download offers enough value to the prospect of being willing to give its own e-mail to get it.
However, slapping together a simple download and putting a link on your website will not be sufficient to attract prospects. You’ll have to do your homework for lead-generating mechanism works well for you.
First, you must place your download form prominently on your website. Ideally, a page devoted to her and a link to the page every other page of your website. In this way, there is no way your visitors can not find the download page, and when they do, you’ll have some of them converted into your prospects!
Also, you have to put some effort into promoting your download. Explain and give details on the values of the download, and why your visitors should download. One might think why should I sit on a freebie, but most of your visitors are too lazy to take the effort to download it because most of their downloads remain on the hard disk collecting virtual dust. It is therefore important to show your visitors why they should download your freebie.
Tags: Mailing List