Archive for the ‘Seo’ Category

The Benefits of SEO and a Good Web Design

Monday, July 13th, 2009

The benefits of good SEO As a web design company the first request we get from clients is for an attractive looking website that will impress visitors and help to generate business. This is a very sensible request, and completely understandable from a business point of view. Fortunately we have a incredible graphic designer that can produce website designs that our clients love.

Generally in that first conversation the subject of search engine optimization (SEO) comes up. If our clients don't mention it to us, then we feel it is our duty as a responsible web design company to raise the subject and to explain what it is and what benefits it can have. Many companies that own websites are now savvy to how important search engine optimization is, and we get many requests lately purely for our SEO services. But there are still the uninitiateds that have never heard of SEO. After we explain that SEO is the process of ranking well on search engines, and most specifically on Google, our uninitiated clients look at us with a sense of wonder and you can almost see the penny dropping. Some clients are unconvinced and some clients are absolute against the idea as they are on a considerably tight budget. But the enlightened ones are intrigued and push us to tell them more on this new wonder called SEO.

You have to have a certain amount of forward thinking about you to understand the importance of SEO. And people with a little bit of the entrepreneur in them tend to grasp the concept and run with it.

A well designed website and good search engine optimization program are still the single smartest investments any business can make. It takes a little forward thinking, and is a long term investment rather than short term. And as every good SEO company will tell you there is an element of risk involved, as front page success cannot be guaranteed. But the benefits of good SEO are huge, and we have many other tales about the success of the SEO we have achieved for our clients websites.

Yes web design is important, but search engines are the air that websites breathe, and without search engine optimizations a website can be starved of air and visitors. So if anyone reading this is skeptical about the power of the web and about the power of the almost god-like search engine we call Google and then think again! Only make sure you choose the right SEO Company, because it can be a bit of a minefield out there!

Author: James Ward
www.seohunk.com/
Search engine optimization, SEO and web design

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SERP – More Than Just Keywords

Saturday, July 11th, 2009

Having the correct keywords in the content of your website or blog is important for top positioning on the Search Engine Results Page (SERP). While using a proper set of keywords or phrases is essential for top positioning, it is not the only element for gaining high Search Engine Results Page positioning. There is another keyword related element search engines look for before reporting results to any given search term or query. This additional element is just as important as having proper keywords for boosting your page to the top of search engine placement but often overlooked when writing content for a site or Blog.

Preponderance of Relevant Content

In the court of law sometimes a single fact is not enough to convict someone of a crime. However when there is a fact and it is backed up by other bits of related evidence then a preponderance of evidence is established. When this happens the single fact becomes much more relevant and valuable for gaining a conviction. You can think of your keywords in this same fashion. That is: a single keyword or phrase is not likely to push your page to the top of the search engine rankings but when combined with related words, your keyword or phrase becomes much more powerful and has a better chance of gaining a better SERP positioning.

To explain this, you should understand that search engines use more than just the search terms when providing results for search queries. Google and other search engines have a record of words that are semantically related to search words, terms or phrases. They also have a record of the words used on your page. Search engines will first identify all pages in their database that match the search terms. They will then compare the word usage record of the keyword related pages to the semantically related words. Pages that use multiple words and synonyms related to the keyword or phrase in the content are establishing a Preponderance of Relevant Content. When all other things are equal, web pages that do this the best are placed highest in the search results. There are a few other factors but this explains how a web page with a low Page Rank can beat a web page with a higher Page Rank in the search results.

Tip
Google provides a free tool at http://labs.google.com/sets. This tool will generate a set of words semantically related to your keywords or phrases. To generate a list of semantically related words simply type in your keyword and 1 or 2 additional words that relate to that keyword. The set of words in the generated list can be used in your content to provide a Preponderance of Relevant Content for your site or blog.

When creating content for your blog or website use synonyms and semantically related words to boost the power of your keywords or phrases. Over a period of time, Google will learn that your content just doesn't contain exact keywords but also is an authority site providing quality, relevant information to your visitors. This after all is what search engines want to do and it may be the advantage you need to overtake your competitors in the SERP wars.

This article provided by Woody Longacre. We invite you to visit the Web Hosting Goods Store for Internet web design, Web Hosting, and Internet Website Marketing Services.

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SERP

Wednesday, July 8th, 2009

Having the correct keywords in the content of your website or blog is important for top positioning on the Search Engine Results Page (SERP). While using a proper set of keywords or phrases is essential for top positioning, it is not the only element for gaining high Search Engine Results Page positioning. There is another keyword related element search engines look for before reporting results to any given search term or query. This additional element is just as important as having proper keywords for boosting your page to the top of search engine placement but often overlooked when writing content for a site or Blog.

Preponderance of Relevant Content

In the court of law sometimes a single fact is not enough to convict someone of a crime. However when there is a fact and it is backed up by other bits of related evidence then a preponderance of evidence is established. When this happens the single fact becomes much more relevant and valuable for gaining a conviction. You can think of your keywords in this same fashion. That is: a single keyword or phrase is not likely to push your page to the top of the search engine rankings but when combined with related words, your keyword or phrase becomes much more powerful and has a better chance of gaining a better SERP positioning.

To explain this, you should understand that search engines use more than just the search terms when providing results for search queries. Google and other search engines have a record of words that are semantically related to search words, terms or phrases. They also have a record of the words used on your page. Search engines will first identify all pages in their database that match the search terms. They will then compare the word usage record of the keyword related pages to the semantically related words. Pages that use multiple words and synonyms related to the keyword or phrase in the content are establishing a Preponderance of Relevant Content. When all other things are equal, web pages that do this the best are placed highest in the search results. There are a few other factors but this explains how a web page with a low Page Rank can beat a web page with a higher Page Rank in the search results.

Tip
Google provides a free tool at http://labs.google.com/sets. This tool will generate a set of words semantically related to your keywords or phrases. To generate a list of semantically related words simply type in your keyword and 1 or 2 additional words that relate to that keyword. The set of words in the generated list can be used in your content to provide a Preponderance of Relevant Content for your site or blog.

When creating content for your blog or website use synonyms and semantically related words to boost the power of your keywords or phrases. Over a period of time, Google will learn that your content just doesn't contain exact keywords but also is an authority site providing quality, relevant information to your visitors. This after all is what search engines want to do and it may be the advantage you need to overtake your competitors in the SERP wars.

This article provided by Woody Longacre. We invite you to visit the Web Hosting Goods Store for Internet web design, Web Hosting, and Internet Website Marketing Services.

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The Five Most Common Seo Mistakes

Monday, June 22nd, 2009

Search engine optimization (SEO) is the art and science of improving a site's ranking on search engines like Google, Yahoo! and MSN's Bing. Many companies try to improve their sites' rankings with basic techniques such as keyword rich copy and link exchanges. Some techniques (like link exchanges) are minimally useful, not useful or actually hurt site rankings. Others are effective, but can't overcome common mistakes. GILL Media is an SEO firm that provides complete marketing solutions. After years of working with businesses, they've identified the following five most common SEO mistakes. These are errors that GILL Media' developers often have to fix to help clients hit the coveted first page of search results.

SEO Mistake #1: Image Headers

Search engine spiders can only read text and Meta data. Image recognition is in its infancy. Unfortunately, many sites persist in using images for headers. Search engines can't read pictures of words. Even if you have a big, clear image banner that clearly says "welcome to my home page" the spider just reads the file name of your .jpeg or .gif. Switch to real text headers or use them in addition to image banners. Otherwise, search engines can't clearly associate your site with keywords and categories. Spiders assign weight to text headers using the H1, H2 and H3 tags, so make sure your header text accurately represents the site.

SEO Mistake #2: An SEO Unfriendly CMS

Joomla, WordPress and other content management systems (CMS) can make it very easy to add and change site content – but it can interfere with your SEO efforts, too. For example, if your CMS automatically sets up your headers, URLs and page titles you can't adjust them to fit your target keywords. Some CMS offer "SEO friendly" items that automatically pick your keywords, but these don't work very well either. Either go with a pure web design from the ground up or customize your CMS to let you choose every title, header and piece of Meta information. An SEO that never creates a page more than one layer deep is also highly recommended because search spiders index sites more easily when they don't have to crawl through too many subfolders.

SEO Mistake #3: Blank Titles

Page titles (as listed in the top bar of your browser) are perhaps the single most important Meta information field on your entire page. The title becomes the text for the page's search engine link, and is given significant weight by search engines when they associate pages with specific keywords. If your page's title is blank or uses default information it will almost always rank behind a site with any title. If your site has a title that incorporates your keywords you greatly increase your changes of ranking higher.

SEO Mistake #4: Other Blank Meta Data

Titles are only one piece of Meta data. Meta keywords are not as important as they were, but are still useful – they can act as "tie breakers" between two sites with similar authority levels. Meta descriptions often appear in search results. Image alt tags are invaluable; search engines can't see pictures, so they rely on you to describe them. Leave any of these blank and you're not doing everything you can to improve your site's rank.

SEO Mistake #5: No Target Pages

Don't try to improve rank for every single web page, and don't use a "cookie cutter" approach for every page on your site. You don't want your privacy policy or user login pages to rank and when they do, they use up site authority that should be channeled to pages that are designed to attract new visitors. Each site only has a limited amount of authority to spread around, so you don't want to waste it on pages that don't drive business. Use commands such as robots.txt and nofollow tags to exclude pages that aren't meant to generate new business and pick a few pages to be your specific SEO targets. Give each one its own focus and strategy.

GILL Media is a leading provider of strategic internet marketing and affordable web design for small, medium and large businesses. GILL Media's services include economical search engine optimization (SEO), social media marketing, e-commerce web design, hosting and internet video. These are only a few of its diverse range of services.

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WMS – Proven Organic SEO

Tuesday, May 26th, 2009

Not everyone believes that constituting in the lead first page results is inevitably the most virtuous matter. On that point are many subjects that depict how merely existing in the first 4 pages for a specific search is enough. More searchers are being patient in scrolling through a variety of websites to see which best fits their need, and will conduct a smart search to see which website is helpful. Since additional masses of people acquire high-velocity Internet service. Intrinsically, equaling the seventh or eighth website a searcher lands at can be beneficial; since the searcher already browsed through the first few sites to make sure he/she do not miss out on any product or service opportunities, the searcher may be fed up with searching and decide to stick with his 7th or 8th most relevant websites, of course this relies solely on the type of person searching, and thats why search engines and searchers alike possess numerous variables.

As a web designer codes creates a website, among the final stage codes are meta-tags that search engines apply to determine where to land a site in a search engine's archive. Search Engine Robots also use other factors such as relevant back links, and website content, but meta tags such as your page title give a huge boost to your standings for a search related to your product (depending on what kind of keywords you chase inside your content). The search engine will index your website based upon content in your website; the more targeted and relevant your text to what people are searching, and the more direct keyword phrases you use, the higher the likelyhood of you receiving quality proven organic seo traffic.

The search engine will equate the meta-tags relevance to the content written on your page, the greater your meta tags and content correlate, the more adept your site will be to appearing on search engines. Proper meta tag/keyword optimization is a key player in yielding high search engine rankings, better content optimization leads the robot to think you are the perfect suitor for a searcher's searching needs. Early on in the creation of search engines, organic SEO specialists used to place many keywords in their metatags which were not clearly relevant to the content and text on their page, and were still placed on first page results for those keywords. Today, the algorithm has changed to make it more difficult for proven organic seo specialists to get their websites on first pages and dominate the search engines as they please. Now, natural organic seo specialists have to provide the robot with a wealth of informative content which actually relates heavily to what a searcher is looking for, and provide the exact search phrases on their website which people type into Google's search query.

For more information regarding SEO, get help from Proven Organic SEO and contact them regarding your website needs for a 24 hour response.

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Keywords for Better Search Engine Results

Saturday, May 23rd, 2009

Keep the search engines happy!
Website traffic received from people finding you in search engine and directory listings is a beautiful thing. Not only is it cheaper than advertising, you automatically have motivated prospects, assuming the search term
they entered is the main topic of the page on your site that they land on. It's many times more difficult to rank on the first three pages of results than it was just a couple years ago, due to the exponential growth of
the web. Use every tool at your disposal to shoot for the top!

Generate a list of keywords
Keywords and keyword phrases are the “search terms” entered into Yahoo or Google or any other listing of sites. If your site is built to satisfy human visitors, you're off to a good start with the search engines as well, but
a little tweaking can squeeze out a lot more visitors. Any word or phrase that someone may use to refer to a subject should be considered as part of the text in the page(s) discussing it. When keywords are part of your
text, you have a chance of appearing in search engine results for those keywords. When you don't specifically include them in your text, you'll be out in the cold.

If there are lots of possibilities, the most popular and targeted words or expressions should be incorporated to increase your odds for the most traffic possible. For example, a website for “used cars” should consider
various synonyms such as “autos”, “automobiles”, “sedans”, “pre-owned cars”, and particular makes and models. Any one page could use several terms interchangeably or distinct pages could be created for each term.
Your home page can contain more general terms and supporting pages will target more specifics.

Analysis of “key phrases” is a critical step for both SEO and SEM (Search Engine Marketing = Pay Per Click marketing) so it is doubly important. Both entail determining what potential customers type when looking for information and using those exact words and phrases to increase visibility in the search results for the most relevant terms for your business. Yes, web surfers help you write your text!

Generate a list of your keywords, considering technical terms, common usage, and even slang terms and phrases since different people will search for your product in different ways. Prior to finalizing your text, research,
brainstorm, visit other websites, check a thesaurus for synonyms, ask your friends and definitely use tools such as the Google Keyword Tool. For many sites, your state or city or town can be an important keyword, since surfers
may type in a search for “buy cars in Boston”.

The Google Keyword Tool is the top device for helping you climb the charts, and is free! Enter what you feel is a generic phrase into the Keyword Variations Tab and your results are the most important terms (when ranked by 'search volume') for that topic which searchers use to describe it. For pay per click advertising, it even shows the terms where there is the greatest and least competition.

Google Traffic Estimator is also free and uses historical results to predict traffic for selected phrases. WordTracker is another popular tool for determining keywords. Abakus Topword Key Phrase Density checker can
also assist with creation of “Title” and “META tags”. These are important coded instructions that appear in the invisible, or HEAD section of a web page and are used by Search Engines to help “index” the page in appropriate
SERPS (Search Engine Results Pages). Finally, SEObook website provides a search volume comparison tool.

Search term comparison is a great way to compare popularity of terms and company names, so you can concentrate on including the terms most likely to be searched for. Use the free tool: Google Trends.
Choose your favorite tools and go ahead and ask your customers what they search for!

Webmaster Ray is a website designer and internet marketer. For many more tips on generating website traffic and more sales, see his eBook, Boost Your Website's Profitability: 200 proven, low-cost techniques you can use NOW to increase traffic and make more sales. Or visit Attraction web design

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Learning SEO to help your Website succeed online

Wednesday, May 6th, 2009

The Internet Marketing Company a whole range of services to its clients so to make sure their sites succeed online. One of the services is called SEO or Search Engine Optimisation. This enables your website to be found in Google for specific keywords that you want to target for your website. To do this, the keywords you want to target can be discussed with the Internet Marketing Company and then they can offer recommendations and talk about where the keywords should be placed to get the best results.

Making sure that you target correct keywords is extremely important. You need to target keywords that meet with the following requirements:

- They must be relevant to your website

- They must not be too competitive

- People must being using them in Google

If you have some spare time, I would highly recommend that you learn SEO. This will give you some knowledge to work with and you shall then be able promote your site in Google for your chosen keywords.

There are two sides to SEO. Firstly there in on-page optimisation and secondly there is off-page optimisation. Both are equally important and to get the best results you should put good amounts of effort into both parts. Focusing on just one side of the SEO will not get you the best results and you may even see no results in some cases. Its always a good idea to focus on the on-page optimisation side of things to begin with and then once you have completed this you can then move on to the second stage.

Tip: If you want the best on-page results simply type your target keyword into Google and then click on the first website that is listed. By analysing this site you will be able to copy the methods employed by your biggest competitors. This will give you an idea about the acceptable level of keyword density for your web pages along with various other factors.

The Internet Marketing Company can help you achieve the best possible results by using various software tools and will be able to offer you help and guidance on optimising your website. SEO is easy to understand, but executing it in such a way to get the best results is the tricky part. This is where the Internet Marketing Company comes in. They can offer expert advice and knowledge about SEO so that you can improve your current rankings.

If you want to learn SEO but are not sure where to go to get useful information simply go on Google and you will be able to find lots of tutorials to help you.

About the Author:

You can contact us today and we can have a chat about your requirements. We can assure you that you have access to a very affordable web design service.

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Bouy oh Bouy You Need a Website!

Sunday, May 3rd, 2009

Online advertising is expected to remain afloat despite the US economic down turn. The internet is playing a greater than ever role in daily life, both at work and at home. According to Internet World Stats Usage and population statistics 73.1% of the population in North America uses the internet. Additionally the growth of wireless data 3G and 4G technologies is expected to continue at a phenomenal rate. In fact it is expected to out grow regular internet usage.

For todays business owner a web presence is a necessity. Furthermore, merely having a website is not enough to bring you out of the pool of thousands, you need some search engine service and to be listed in various directories or no one will find you unless you give them your web address. In past years a business that wanted people to find them would place an ad in the yellow pages and people let their fingers do the walking. Nowadays most of the population is using the internet and they are letting their fingers do the clicking or the googling instead of searching the phone books. At this point business owners must make the necessary changes to keep up or they will lose business.

Websites have been available for a long enough time that most businesses have some sort of a web presence; however that may not be enough considering the hundreds and thousands of other web sites that are on the internet. Your website must be up to date, not out dated or old fashioned. Users do consider a good looking business site more credible than an old home made website. For the same reason your personal image makes a difference of how someone judges you, your web image makes a difference too.

When someone looks for your product or service your website should come up in the search engines. If your webmaster is not including SEO services, you are being short changed. Some web designers include SEO services as well as directory services. DigitalExtremeMediaGroup.com always includes these services in their web design packages.

There are other viable forms of advertising on the internet, but what ever kind you decide upon your website will be the place to which they all point. So be sure that you keep up your website and your search engine placement and you will stay buoyant in the sea of websites floating on through these financially stressed times.

Phyllis Imhoff is a copywriter, editor for Digital Extreme Media Group. We offer Website Design, Promotion and Hosting. Digitalextrememediagroup.com

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