A mailing list is the engine of your online activity. The old adage “money is in the list” can not be true – if you have a targeted list of prospects to contact each time you have a new product, you’ll be able to put much effort in marketing your current list of targeted prospects.
In fact, you can create a targeted list of prospects who are interested in your products by offering a relevant download on your website. For example, let’s take a look at a very good example – apple.com. When you download the free version of iTunes and Quicktime software from their site, they will ask you to complete an option name and e-mail so they can send you offers on songs that you can purchase via – guess where – iTunes !
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